نتایج جستجو برای: direct marketing
تعداد نتایج: 474728 فیلتر نتایج به سال:
Consumers now purchase several offerings from direct sellers, including catalog and Internet marketers. These direct channels exist in parallel with the conventional retail stores. The availability of multiple channels has significant implications for the performance of consumer markets. The literature in marketing and economics has, however, been dominated by a focus on the conventional retail...
To the best of our knowledge, the international marketing literature has been examining performance exclusively as a dependent variable. In this paper we argue that performance should be investigated as an independent variable. Using survey data of over 400 managers responsible for the main export ventures of Portuguese SMEs (Small and Medium Exporters), this paper shows that past performance p...
Marketing communication plays a major role in influencing consumer purchases in new product categories. An important question about this communication relates to the roles it plays over the life cycle of the new product category. One effect of marketing communication is to reduce uncertainty about product quality. Since this affects consumers choice decisions only through the updation of consum...
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