We measure the impact of direct-to-consumer television advertising (DTCA) by drug manufacturers. Our identification strategy exploits shocks to local advertising markets generated by the political advertising cycle and a regulatory intervention affecting a single product. We find evidence of significant business stealing effects among branded, advertised drugs. In addition, we show positive spi...

* Approved by the ASHG Board of Directors in January 2007. Direct-to-consumer (DTC) genetic testing has been gaining prominence over the past several years. Proponents of DTC testing cite benefits that include increased consumer access to testing, greater consumer autonomy and empowerment, and enhanced privacy of the information obtained. Critics of DTC genetic testing have pointed to the risks...

Many foods and beverages are developed specifically for children, and must be tested with children. Sensory or consumer tests for children must take into account the range of sensory and cognitive abilities of children from infancy to teen age. This review examines what type of sensory or consumer test may be conducted with children, at what age and for what purpose. The many factors that must ...

There is growing international concern about the risks posed by direct-to-consumer advertising (DTCA) of prescription pharmaceuticals, including via the internet. Recent trade agreements negotiated by the United States, however, incorporate provisions that may constrain national regulation of DTCA. Some provisions explicitly mention DTCA; others enable foreign investors to seek compensation if ...

acetaminophen and tramadol ............... 22 ADIPOKINETIX ................ 21 ADRENALIN .................... 21 ALPHADRINE .................. 21 amitriptyline ..................... 22 ANAFRANIL..................... 22 cefdinir ............................ 24 cefditoren ......................... 23 cefpodoxime .................... 24 CEFTIN ............................ 24 cefuroxime ..............