In this paper, we study the coordination issue in a dual-channel green supply chain with one manufacturer and retailer. The demand traditional channel is assumed to be dependent on retail price, sales effort degree. Due characteristic of live broadcast selling, direct price discount. On basis analyzing degree strategies under centralized model, two decentralized models are presented. Moreover, ...

Based on the three-stage Stackelberg dynamic game model, we study how to make product quality control strategy in three-echelon supply chain consisting of manufacturer, retailer and customer under dual-channel structure manufacturer structure. In two decision models (decentralized decision, centralized decision), analyze demand price elasticity, market share ratio, revenue sharing ratio cost co...

We study the strategic pricing decision models of manufacture-led dual-channel supply chains with free-rider problem under service level and cost. use Stackelberg model to impact degree consumers on optimal strategy chain various decision-making modes carry out a numerical simulation. The main conclusions are as follows: In retailer’s chain, deepening consumer free-riding behavior will reduce e...

With the development of behavioral operational management, human behavior such as altruism, fairness and trust has received considerable attention. This paper studies the effect of altruism on retailer’s and manufacturer’s pricing strategy in two classic dual-channel supply chains by presenting Stackelberg game models. The analysis shows that the player’s altruism preference strongly affects th...