a r t i c l e i n f o Keywords: Strategic marketing planning Industrial marketing Fuzzy cognitive map The relevance problem Design science Industrial marketing planning is a typical example of an unstructured decision making problem due to the large number of variables to consider and the uncertainty imposed on those variables. Although abundant studies identified barriers and facilitators of e...

A high quality customer database is a cornerstone of successful interactive marketing strategies and tactics. Based on the notion that customer data quality is not only a technical but also an organizational problem, this study develops and tests an organizational learning framework of the relationship between organizational processes, customer data quality and firm performance. The findings sh...

The importance of developing employability attributes within university graduates is gaining rapid momentum in the UK. One reason for this is that employers in the UK are disappointed by the quality of graduates moving into the workforce; this sentiment has also been echoed by the UK Government. With this in mind, attempts have been made to identify general attributes that lead to employability...

The schema produces derogatory implications in its practical domain in that working with the elderly is considered as something inferior as “Working with older people is seen as focusing on custodial activities that lack the “excitement” and status of other fields of social work practice” [3]. The schema and its associative labels have also given rise to a loss of voice for the elderly in that ...

An algorithm is presented for the fast and accurate definition of protein structural domains from coordinate data without prior knowledge of the number or type of domains. The algorithm explicitly locates domains that comprise one or two continuous segments of protein chain. Domains that include more than two segments are also located. The algorithm was applied to a nonredundant database of 230...

I argue that taking the Practical Conditionals Thesis (PCT) seriously demands a new understanding of the semantics of such conditionals. Practical Conditionals Thesis: A practical conditional [if A][ought(B)] expresses B’s conditional preferability given A Paul Weirich has argued that the conditional utility of a state of affairs B on A is to be identified as the degree to which it is desired u...

THE JOURNAL OF SERVICES MARKETING, VOL. 11 NO. 4 1997, pp. 278-298 © MCB UNIVERSITY PRESS 0887-6045 Introduction There is a growing body of literature trumpeting a paradigm shift to relationship marketing. Much of the initial conceptual development behind relationship marketing can be traced to Macneil’s (1978, 1980) discussion of the impact of long-term, legal contracts on exchange relationshi...

A s we enter the new millennium, we are at the end of the era when firms could gain and sustain competitive advantage merely by having market data. Today large firms have access to more market and customer data than they can use. Having too much data without the models and systems for discovering what is important and what can be discarded can be as bad (or worse) than having too little data. I...