This study developed unified theory of acceptance and use technology (UTAUT) to examine the predictive factors mobile marketing adoption. Variables such as personal innovativeness, hedonic motivations, performance expectancy, mobility, social influence were studied for acceptance. The predicted artificial neural networks (ANN) approach was applied evaluate data, results data used comparison wit...

Since the beginning of time people explored and developed new technologies to make their activities daily living less labour intense, more efficient and, consequently, sedentary. In addition, technological advances in medicine throughout history have led a substantial increase life expectancy. However, combination increased sedentary behaviour life-expectancy resulted sharp overweight obesity r...

An analysis of the experiential and behavioral consequences of self-directed attention is proposed, based on cybernetic or information-processing ideas. The proposed model includes the following assumptions: When attention is directed to environmental stimuli, those stimuli are analyzed and categorized according to the person's preexisting recognitory schemas. Self-directed attention often lead...

The primary objective of this study is to compare and understand differences in work motivation of contractual and permanent IT professionals, who work together on the same software development teams. This empirical study is based on integrated force-choice expectancy theory model. The choice model explain one important dimension of motivation – why an individual will choose one goal instead of...

colorectal cancer is one of the most prevalent cancers in the world. it's survival expectancy depends on the time of diagnosis, stage and grade of the tumor, and general condition of the patient. survival expectancy of this type of cancer reveals the quality of diagnostic and therapeutic services in the community. to improve and standardize the treatment modalities in this field, much rese...

A well agreed discourse in music perception research is that affective response can be generated by when a tendency the delayed or inhibited. There consensus this statistically driven, derived from exposure to culturally situated musical idioms. By presenting neural-network inspired spreading activation model (SAM) paper argues nature of worthy further investigation. SAM organises stream percei...