In Indonesia, the loyalty of traditional retail stores to suppliers in business relationships has not been widely described and explored, especially current era digital transformation. Meanwhile, their potential is enormous, with an estimated value 817 trillion per year. This contributes 69% total Fast Moving Consumer Goods (FMCG) industry Indonesia. The research aimed describe situation level ...

Fast-moving consumer goods (FMCGs) are increasingly equipped with enhanced packaging that incorporates novel functionalities. Providing FMCGs this technology is challenging due to their unique characteristics, such as low cost and short lifespan. Knowledge derived from a comprehension of interactions in practice can help develop better cater needs well-integrated into real-world contexts. To me...

Goal: this study aims to explore the existent theoretical concepts that may explain behavioural response of consumers in relation various cross-categorical fast-moving consumer goods brands constitute brand portfolios international FMCG corporations. Namely, these include halo error, foreign-local bias, country-of-origin effects. The research grasps if changes attitude exist when it comes misid...

The phrase by Feigenbaum (1951) that quality is never an accident; it is the result of intelligent efforts is rightly indicating the fruitful effects and outcomes for quality management systems like TQM and clearly depicting that right and intelligent efforts in the right direction will produce quality results which in turn creates value of organization in the market. While examining this indep...

With global spending now exceeding US$500 billion, packaging is considered a critical strategic element for brand differentiation and identity. This paper examines consumer response to ‘sponsorship leveraged packaging’ (SLP), a marketing tool commonly used in the Australian FMCG Industry. Findings indicate that sponsorship messages depicted on FMCG packaging are predominantly processed incident...