Tujuan penelitian ini adalah untuk mengetahui strategi faktor internal dan eksternal, serta yang harus dilakukan oleh bank BPRS Riyal Irsyadi dalam meningkatkan jumlah nasabah pada produk tabungan zaitun. Penelitian menggunakan metode kualitatif (field research) dengan pendekatan mix method penerapan analisis SWOT kuantitatif zaitun Irsyadi. Teknik pengumpulan data digunakan yaitu wawancara (in...

financial literacy of investors reduces uncertainty on future decisions and increases predictability of investment policies in financial markets. thus, the lack of clear information on financial markets is a determining factor in the arrival of domestic and foreign capitals and their quick exit in case of crisis. the lack of transparency and basic knowledge on decisions and failure to provide r...

Ever since the 1990s, the role of call centers has been transformed from simply dealing with customer inquiries to performing integrated marketing functions. Firms are starting to view contemporary call centers as preferred and prevalent channels to acquire and retain customers, enhance customer relationship and grow long-term revenue, rather than a cost to be minimized. The management of call ...

This study examined public relations strategies and the marketing performance of financial service providers. It aimed to ascertain influences community relations, customer social media crisis management on commercial banks. Cross-sectional survey research design was adopted. Applying a convenience sampling method, primary data were obtained from 175 customers banks using an adapted 5-point Lik...

Geodemographic systems can make important contributions toward more effective marketing and branch location research within financial service organizations. This article reviews the potential of geodemographics to support various activities undertaken by financial institutions and discusses the role that Geographic Information Systems (GIS) can play in enhancing geodemographic products. Reviewi...

C spend millions of dollars on advertising to boost a brand’s image and simultaneously spend millions of dollars on promotion that many believe calls attention to price and erodes brand equity. We believe this paradoxical situation exists because both advertising and promotion are necessary to compete effectively in dynamic markets. Consequently, brand managers need to account for interactions ...

Burgess and Steenkamp (2006) have pointed out that marketing knowledge derives almost exclusively from research conducted in high income, industrialized countries. However, the generalizability of marketing knowledge should also be tested in emerging markets. We demonstrate that returns on customer orientation and organizational innovativeness play out differently in New versus Old Europe. Cont...

The paper reviews the criticism on the 4Ps Marketing Mix framework and the popular tool of traditional marketing management, and categorizes the main objections of using the model as the foundation of physical marketing. It argues that applying the traditional approach, based on the 4Ps paradigm, is also a poor choice in the case of virtual marketing and identifies two main limitations of the f...