Covid-19 pandemic affected multiple disciplines. Almost all industries suffered owing to economic stress and Government regulations. Handling transportation of goods became more challenging. FMCG sector was significantly by the organizations adopted strategies keep themselves afloat. Multiple trade-offs were considered including partial closure, limited operational hours, restructuring supply c...

The paper attempts to identify the significant predictors of organizational commitment among select FMCG employees in Sultanate Oman. Quantitative approach has been used study influence demographic variables and work environment on commitment. Data were collected from 100 through questionnaires. In sample, there 60 male 40 female employees. analyzed by using appropriate statistical tests like m...

Social media has become a component of living for more people worldwide. Businesses are undoubtedly using it to instantly and easily create, in addition share information with all the customers gain gained from this seamless interaction. Due improved social platforms members, wish watch, extract, analyze report info created on these also enhanced many businesses. Current labor identifies analyt...

Instantaneous changes in the global socio-economic scenario due to rapid uncertainties and emerging technologies have framed a cutthroat competition between market players across industries. This colossal change business structures has altered consumer demands driven focus search for unique marketing tactics attract, bring-in, retain larger customer pool through various promotional tools. The i...

Consumer behaviour and its extensive knowledge has been a backbone of the marketing strategy every firm, comprehensive inclusive study all aspects become authoritative for success an organisation. The main purpose this paper is to identify rural shopper’s behavior in Himachal Pradesh, India. Quantitative approach was applied Self-administered questionnaire used collect data from 550 shoppers. C...