Herb, a 66-year old general contractor, had a major heart attack five years ago. His doctor performed an emergency coronary angiography to examine the blood vessels and chambers of his heart. After the procedure, Herb's doctor gave him a simple line drawing of the heart and arteries. She then coloured in where each artery was blocked and wrote alongside how much each was occluded. Seeing so cle...

Geography textbooks have many visuals, such as maps, graphs, tables, photographs, and illustrations, which makes geography a highly visual school subject. However, previous studies show that students can pay surprisingly little attention to textbook visuals. In this article, it is asked what sorts of visuals are there in if they do not attract students’ attention. order answer the research ques...

Abstract The paper presents the functions of public relations from visual communication standpoint. argument for iconic turn application into theory is provided. Next, describes three main images in PR: informative, persuasive and aesthetic. essay a theoretical realisation socio-cultural paradigm theory. Contemporary public’s interactions with visuals are dynamic. constructivist approach stress...

By drawing from imagery and consumer choice theories, we examine how visuals of faces social groups can foster behavioural intention emotional effects in the case nature tourism video marketing. We implemented an experimental study by creating three different videos with altering levels human presence. Data were analysed using linear regression partial least-squares path analysis methods. Unlik...