The incessant complaints and highlight of the total neglect cultural values varied domestic consumers in global campaigns multinationals has become an issue at center research concerns among scholars practitioners advertising Nigeria. Literature, a pointer to this, further affirmed that consistent use elements commercials had altered consumers’ perception various brands subsequently affected th...

The modern social space is increasingly determined by the trends of digitalization. Today we can talk about such consequences digitalization as appearance scattered identity and distancing – a new kind socialization in conditions spatial separation overcoming deprivation virtual transgression. These manifest themselves all spheres cultural, economic, political, etc. But at same time, processes ...

Purpose: The purpose of this study was to examine the impact traditional religious practices and cultural values in Kenya.
 Methodology: adopted a desktop research methodology. Desk refers secondary data or that which can be collected without fieldwork. is basically involved collecting from existing resources hence it often considered low cost technique as compared field research, main exe...

Information, communication, and digitalization technologies have driven the unlimited access to knowledge, thereby promoting creativity, economic cultural development, emergence of a global world at breakneck speed over recent decades. Across its multiple dynamics, this digital revolution has opened new educational opportunities that are closely connected emerging and, recently, artificial inte...

The intensification of interest in the local history and regionalism is happening all over world as globalization processes undermine specific development individual countries their parts. weakening internal social structures modern states manifested destruction old search for new sources identification. In context methodological approaches to "spatial paradigm" article examines impact on dynam...

The article is devoted to the concepts of business and human rights in metamodernism era (postpostmodern), when contradictory processes globalization glocalization economical legal relations simultaneously create new opportunities challenge actuality effectiveness mechanisms promotion field.It emphasized that despite some progress promoting concept rights,the question whether international nati...

In this paper, I propose a research framework called the ‘“cultural construction of information technology.” It extends the more widely known concept of the social construction of technology (SCOT) and defines the concept of a cultural infrastructure for the application of information technology in other contexts than the one in which it is developed. Whether or not today’s economy is character...