Green Marketing (GM) concepts provide suitable solutions for balancing efficiency and environmental concerns. The objective of this paper is to an extensive bibliometric literature review on ‘green marketing’ as a term concept. Articles were located through scopusr database over period 20 years (2000 - 2020). population in question 1,104 scientific publication titles (9 November Mendeley softwa...

Green consumer buying behavior has recently increased. According to Kantar World Panel Mexico in 2012, only 16% of Mexicans carried out some ecological action and, 2019, 7 10 are willing buy products. In order assess the motivators who have driven this change study aims examine intention purchase green products on young consumers based Theory Planned Behavior incorporating moral obligation. An ...

In the last 10 years substantial research has been applied to a number of topics in consumer behavior. Most of the studies have involved concepts and propositions formulated on the basis of social psychological theories. One such theory which has been found to have applications to consumer behavior is the theory of cognitive dissonance [7, 20]. Several articles have provided critical reviews of...

The objective of this paper is to use the Wheel of Consumer Analysis to identify, cultural differences between American and Chinese people in North America regarding their car buying behavior. The study is based on the consumer behavior model proposed by J. Paul Peter and Jerry C. Olson (1994), which helps to explain the reasons for buyer behavior differences between American and Chinese people...

This paper adopted the method of user interest concept tree based on domain ontology, and proposed a multi-agent based consumer behavior forecasting model in e-commerce to overcome the limitations of traditional consumer behavior forecasting method. The model consists of multiple agents. They are consumer behavior forecast agent, user interest model management agent, monitoring agent and source...

This paper is concerned with the choice of metrics for social cost-benefit analysis and dynamic welfare comparisons. We show that behind the intertemporal welfare maximization in a utilitarian framework, there is always a money wealth measure that can serve as a substitute for the maximized utility wealth. Thus, under the non-arbitrage course of discount rates, the choice between utility and mo...

music consumption is a new topic in the academic literature, but the consumption of music itself has been part of human culture for centuries and all human more or less listen to it in order to fill their leisure time. marketers always find it challenging to identify the best way for selling music which at the same time can be accepted by different consumers, too. so, we tried to investigate th...