Retailers’ brands maker with private label have significantly boosted market share in recent years. Creating new brands for goods or services provide differentiation with similar distributors. The main aim of this paper is to test which component can be more effective in consumers’ purchase intention based on using private label for goods’ image. This research data was collected by prior st...

Environmental awareness is a must for everyone because environmental conditions will affect human life in the present and future. The purpose of this study was to determine effect eco-label on green purchases through mediating role product attributes awareness. This research quantitative study. data analysis technique used SEM-PLS SmartPLS 3.2.9 software with model measurements hypothesis testi...

By assuming that group buying websites offer consumers an opportunity to gain consumption value from experiential products with potential risks, a theoretical model was proposed to explore the factors affecting buyers’ purchase intentions. In this model, trust, price consciousness and conformity behavior were viewed as antecedents of risks. A study of 164 responses found that the purchase inten...

abstract awareness of consumer reasons during nutrition choice is very important, because this decision directly affect their health. since beef is one of the essential goods in consumer basket of goods of iranian households, exploring of factors that influence consumers purchase decisions and intentions toward imported frozen beefs in east azerbaijan province – tabriz city is the purpose of th...

The purpose of this research is to investigate whether the relative influences of attitude, subjective norm, and perceived behavioral control on consumers’ purchase intentions will be different when consumers possess different levels of product knowledge (subjective and objective) and attention to social comparison information (ATSCI). As proposed by the theory of planned behavior, consumers’ p...

As an important factor that affects customer purchase intention, online review has attracted the attention from both enterprises and researchers. According to persuasion theory, planned behavior theory and regulatory focus theory, combined with the three dimensions of online reviews, we construct a modified model of the influence of online reviews on customer purchase intention, and put forward...

According to Champ et al. (1997), we have to differentiate between willingness to pay (WTP) and willingness to donate (WTD) in eliciting individual preferences for public goods. Because strong incentives exist to understate the willingness to spend on the public good and to freeride on other people’s contributions, WTP forms the upper limit for WTD. This paper presents an experimental study on ...

This study investigates the underlying mechanism of fear appeal effects on behavioral changes applying emotions-as-frame model and protection motivation theory to green advertising context. The results indicate that a loss-framed message arises increasing severity, vulnerability, response efficacy, self-efficacy, which in turn affect intention purchase product. Furthermore, this gain frame is m...