Wroe Alderson (1898–1965) is generally considered to be one of the giants of post-war marketing scholarship, a titanic thinker who did much to legitimize the study of marketing theory and thought. He is also widely regarded as someone who was incapable of communicating his ideas cogently. As Holbrook (2001: 37) unequivocally observes, ‘here was a writer who could not express himself clearly to ...

After the German priest Ludolf of Sudheim returned from Holy Land in 1341, he wrote an account his travels that is far more complex than scholars have assumed. expanded genre pilgrimage narrative way draws on written sources, such as Hethum’s Flos historiarum Terre Orientis and William Boldensele’s Liber de quibusdam ultramarinis partibus, while blending into oral sources knowledge picked up pe...

Background Writing difficulties are usually one of the integral symptoms of persons with aphasia. Earlier research based on studies of the spelling of single words has yielded interesting results. This work includes analyses of texts and text production. Aim The general aim of the thesis, which includes four studies, was to describe the characteristics of the writing process in aphasia. Materia...

Mirza Fath Ali Akhundzadeh is considered one of the most important and influential personalities in the religious-social life of contemporary Iran. He began his cultural activities writing dramas and criticizing the religious-social situation of the society he lived in. He said that this resembled Protestantism. In addition to this, he also dealt theoretically with the criticism of religion and...

Children usually improve their writing in response to teacher comments. HARRY is a computer tutor, designed to assist children improve their narrative writing, focusing particularly upon grammar and style. Providing assistance involved identifying aspects of grammar and style on which to concentrate, including ways to enable the computer to detect weaknesses and then present information concern...

This article surveys published narratives about surfing and sharks in Australia over the past century, mapping representations across various genres forms of writing. These include works non-fiction (including for younger readers), memoir, travel writing, humour other long-form creative nonfiction. writing has been analysed using thematic analysis to provide an Anthropocene-informed reading cha...

Purpose: This qualitative study aims to interpret and describe how young women diagnosed with a breast cancer uses blogs to manage daily life. Methods: 14 blogs written by women diagnosed with breast cancer aged between 25 and 38 years. These blogs were analysed using qualitative thematic analysis. Results: Four themes were identified in the data body illustrating what the women were writing ab...

This paper explores Conrad’s Heart of Darkness to analyze Kurtz’s ghastly vision of horror (trauma) and how he overcomes this traumatic experience through the metamorphosis of becoming-animal/savage in forming his lines of flight from the oedipalizing/oppressive capitalism and imperialism. To avoid following a conventional approach to study this novella, I explore Kurtz’s unspeakable horror tha...