Existing work indicates that socio-political attitudes (or: ideology) are associated with personality, Social Dominance Orientation and Right-Wing Authoritarianism relating most strongly to honesty-humility openness experience, the two value-related domains of HEXACO framework. Using a sample 7067 twins siblings (including 1376 complete twin pairs), we examined degree which these relations aris...

Consumers often anthropomorphize brands by endowing them with personality traits, and marketers often create or reinforce these perceptions by their brand positioning. Brand personality traits provide symbolic meaning or emotional value that can contribute to consumers’ brand preferences and can be more enduring than functional attributes. Successfully positioning a brand’s personality within a...

People’s social media text has been shown to have limited prediction power of their personality. In this work, we conducted a survey study and a field study to explore the feasibility of using predicted personality traits derived from social media text for the purpose of ad targeting. In the survey study, we measured people's personalities and their responses to an advertisement tweet. We found...

The authors obtained self- and observer reports of personality from pairs of well-acquainted college students. Consistent with previous findings, results of Study 1 showed strong cross-source agreement for all 6 HEXACO personality factors (rs approximately .55). In addition, the authors found modest levels of similarity (r approximately .25) between dyad members' self-reports on each of 2 dimen...

We demonstrate a means of conservatively combining self and peer data regarding personality pathology and interpersonal behavior through structural equation modeling, focusing on avoidant personality disorder traits as well as those of two comparison personality disorders (dependent and narcissistic). Assessment of the relationship between personality disorder traits and interpersonal problems ...

Drawing on the victim precipitation model, this study provides an empirical investigation of the relationship between cognitive ability and victimization at work. We propose that people high in cognitive ability are more prone to victimization. In this study, we also examine the direct and moderating effects of victims' personality traits, specifically the 2 interpersonally oriented personality...

OBJECTIVE This study compares the 10-year retest stability of normal traits, pathological traits, and personality disorder dimensions in a clinical sample. METHOD Ten-year rank-order stability estimates for the Revised NEO Personality Inventory, Schedule for Nonadaptive and Adaptive Personality, and Diagnostic Interview for DSM-IV Personality Disorders were evaluated before and after correcti...

Considerable evidence suggests that personality traits may be changeable, raising the possibility that personality traits most linked to health problems can be modified with intervention. A growing body of research suggests that problematic personality traits may be altered with behavioral intervention using a bottom-up approach. That is, by targeting core behaviors that underlie personality tr...