An important first step to successful global marketing is to understand the similarities and dissimilarities of values between cultures. This task is particularly daunting for companies trying to do business with China because of the scarcity of research-based information. This study uses updated values of Hofstede’s (1980) cultural model to compare the effectiveness of Pollay’s advertising app...

Many theoretical cultural frameworks have been proposed in the literature. For comparisons and critiques of these frameworks to make sense, community members have to assign similar-enough meanings to the terms that they use when interacting. This entails overcoming the challenge of dealing with the imprecise and interpretable definitions conveyed in frameworks due to the use of common language....

In a world rapidly moving towards globalization, the understanding of the micro level connections between culture and the diffusion of technology is imperative. Though much scholarly attention has focused on the technology diffusion process, the cultural factors affecting this process has not received substantial attention. Basing her work on schemas developed by Hofstede (1984, 1991), Hall (19...

The article considered the assessment of sustainability export flow Ukraine. It was determined that markets Slovakia, Russian Federation, Germany, Poland and Lithuania possess longterm memory. Also, main factors affect have been analyzed. Among cultural factors, a weak correlation demonstrated by Long Term Orientation, Indulgence Power Distance according to Geert Hofstede method. At same time, ...

"Abrudan, Ioan, Premise și repere ale culturii manageriale românești, Cluj-Napoca, Editura Dacia, 1999. Burdus, Eugen, Management comparat internațional, București, Economică, 2004. Daft, Richard; Marcic, Dorothy, Understanding Management, Nelson Education, 2016. Hofstede, Geert, „Cultural constraints in management theories“, în Academy of Executive, vol. 7, 1993, pp. 81-94. Huțu, Carmen Aida, ...

Purpose – To comment on Brewer and Venaik’s review of the misapplication of the national culture dimensions of Hofstede and GLOBE at the individual and other sub-national levels. This paper supports and extends their critique. Design/methodology/approach – The implausibility of deterministic claims about the multi-level power of national culture is described and discussed by drawing on a wide r...

Advancements in Artificial Intelligence (AI) have led to the development of autonomous decision-making processes, allowing customers delegate decisions and tasks. Such technologies potential alter retailing landscape. Grounded unified theory acceptance use technology Hofstede's cultural theory, this article investigates customers’ adoption AI-based processes by analyzing 454 custo...

within community care. These studies have identified the cultural anthropological dimension of uncertainty avoidance (UA) as being particularly relevant in explaining why doctors in some European countries have a greater propensity to prescribe antibiotics for predominantly viral conditions, such as colds, flu, and sore throat, in the face of clear scientific evidence. UA is described in the Ge...

The ERP adoption rate in developing countries in Asia is very low. Apart from obvious differences in relative wealth of organizations in Western versus most Asian countries, the literature suggests that national cultures of the Asian countries, which are quite different to the culture of the Western world—the birth place of ERP—may be one reason for such low adoption rates in developing countri...