نتایج جستجو برای: impulse purchase behavior
تعداد نتایج: 658427 فیلتر نتایج به سال:
This research focuses on how the factors influencing the characteristics and the words-of-mouth effect influences the consumer’s purchase decision. Especially, it was researched how the word-of-mouth influences the characteristics of social commerce and purchase decision. As a result, decision-making support system and social influence seemed to have variables and influences on word-of-mouth ef...
By focusing on online stores, this study investigates the repeat purchase intention of experienced online buyers. Prior research on online behavior continuance models perceived usefulness, trust, satisfaction, and perceived value as the major determinants of continued adoption or loyalty, overlooking the important role of habit. Building on previous work in other disciplines, we define habit in...
The last decade has seen a dramatic increase in the popularity of product search engines, yet the analysis of consumer behavior at such sites remains a challenging research problem despite its timeliness and importance. In this article, we develop and estimate a copula model of evaluation set size and purchase behavior employing data from 3,182 hotel searches by customers at a large travel sear...
Four studies examined how impulse-control beliefs--beliefs regarding one's ability to regulate visceral impulses, such as hunger, drug craving, and sexual arousal-influence the self-control process. The findings provide evidence for a restraint bias: a tendency for people to overestimate their capacity for impulse control. This biased perception of restraint had important consequences for peopl...
Determinants of Consumer Impulse Purchase in Live Streaming Commerce in China: A Conceptual Analysis
Shopee is one of the most popular online marketplaces for consumers to purchase. The increase in shopping during COVID-19 pandemic can be attributed impulse purchases driven by various factors, including more convenient and discounts. This study uses a quantitative methodology variables "Shopping Lifestyle" (X1), "Discounts" (X2), "Impulse Buying" (Y) as research variables. used convenience sam...
As arts organizations frequently seek purchases and donations from the same consumers, one of their challenges is identifying which consumers are likely to become donors in the future. With all of the data currently available, many organizations are looking to their databases to predict future consumer behavior. In the customer relationship management literature, models have been developed that...
a r t i c l e i n f o This study analyzes the perceptions which induce customers to purchase over the Internet, testing the moderating effect of e-purchasing experience. We distinguish between two groups: (1) potential e-customers, who are considering making their first e-purchase, and (2) experienced e-customers, who have made at least one e-purchase and are thinking about continuing to do so....
Due to the mixed empirical evidence bearing on the economic determinants, beliefs have been at the center of attention of research into preferences for income redistribution. We elicit preferences for income redistribution through a Discrete Choice Experiment performed in 2008 in Switzerland and relate them to several behavioral determinants, in particular to religious beliefs. Estimated margin...
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