A growing body of scholarship studies the emergence moral markets—sectors offering market-based solutions to social and environmental issues. To date, researchers have largely focused on drivers firm entry into these values-laden sectors. However, we know comparatively little about postentry dynamics or determinants survival in markets. This study examines how regional institutional logics—spat...

Abstract How do crises shape digital innovation? In this paper we examine the rapid adoption of telemedicine technologies in an Israeli hospital with a focus on role institutional logics held by stakeholders responding to emerging events. With onset COVID-19, need for social distancing and minimal physical contact challenged interrupted practices. response, remote audio-visual functionality wer...