Aims: This study examined the different types of humorous advertising on attitude toward advertising and brand in order to analyze the effect on brand recognition and brand recall. Study Design: This study focused on three types of humorous advertisings: cognitive, affective, and social orientation, and used an experimental method to understand the influence of humorous advertisements on advert...

although research on adult subjects has demonstrated a positive correlation between humor and increased concentrations of secretory immunoglobulin a, the literature has not addressed whether humor might have a similar effect on children. fifth grade student volunteers (n= 190) at elementary schools in hamadan were randomly assigned to treatment and control groups. the study compared secretory i...

Considering the importance of public speaking skills, a system that can predict where audiences might laugh during a talk can be helpful to a person preparing for a presentation. We investigated the possibility that a state-of-the-art humor recognition system could be used to detect sentences that induce laughters. In this study, we used TED talks and audience laughters during those talks as da...

The acute compartment syndrome of the forearm is rare and may therefore be easily missed. Although many clinicians will not see such a patient during their entire career, profound knowledge of the symptoms is required to recognize the syndrome in time. Besides immediate identification of the compartment syndrome early surgical treatment is mandatory to avoid its devastating consequences. Then t...

This paper focuses on one of the most prominent manifestations of humorous communication in the present era – Internet-based humor. It explores both the content and the various forms of comic-texts in ‘humor hubs’ – large, dynamic, Websites containing verbal and visual humor. A content analysis of 400 humorous texts from eight salient Websites shows that the Internet functions both as a ‘carrie...