The phenomenon that the price discounts has been altering consumer decisions in allocating revenue.This research aims to analyze how behavior when there are discounted goods and know factor of psychological buying goods.This uses a quantitative approach supported with qualitative approach.Methods data collection this through questionnaires interviews.The analysis technique used is descriptive t...

The objective of the current study is to overview British Food Journal publications from 2010 2020. To address our purpose, bibliometric and visualization analyses were used. Firstly, a total 1892 documents published 2020 in (BFJ) was obtained Web Science database (WoS). Then, made by running VOS viewer software. In process analyzing data, we have principally considered some indicators such as ...

This article begins with an analysis of the state of the field of consumer research and scrutinizes three leading streams of research: the cognitive response paradigm, attitude theory, and the interpretive turn. After arguing that the field lacks direction and risks being overwhelmed by many fragmented additions to knowledge, I propose a unified approach to consumer research integrating consume...

The business-to–consumer is the most visible business type of electronic commerce. Online shopping allows companies to provide product information and direct sales to their consumers. In order to effectively drive consumers to accept electronic commerce and online transactions, there is an urgent need to understand the factors that influence consumer behavior towards continued use of online tra...

We study the impact of changes in the position of competing listings in organic search results on the performance of sponsored search advertisements. Using data for several keywords from an online retailer’s ad campaign, we measure the impact of organic competition on both click-through rate and conversion rate of sponsored search ads for these keywords. We find that changes in the position of ...


 Instant Noodle is a food product that practical and much-loved by all people. Therefore, companies need to analyze consumer behavior towards the pattern of purchasing their products. This study aims determine effect brand image, price, quality Indomie products through satisfaction as an intervening variable on customer loyalty. The number samples 100 respondents. data analysis technique ...

A model of consumer behavior has been formulated by using an additive utility function and the hedonic pricing approach, in a virtual market. Since, there is a time lag between ordering and purchasing products (goods and services) online and receiving them, it means the consumer makes decision under uncertainty. The level of satisfaction with products with distinctive characteristics is describ...

The recent failure of a large number of e-tail companies epitomizes the challenges of operating through virtual channels and underscores the need to better understand key drivers of online consumer behavior. The objective of this study is to provide a comprehensive review of the extant information systems (IS) literature related to online consumer behavior and integrate the literature in order ...