Sexual Orientation Discrimination in the Cypriot Labour Market: Distastes or Uncertainty? Sexual orientation and employment bias is examined in Cyprus (Republic of Cyprus: Nicosia, Limassol, Larnaca, Paphos) by implementing an experiment for the period 2010-2011. The design is aimed at answering three main questions: Do gay and lesbian people face occupational access constraints and entry wage ...

This paper investigates the relationships between market, learning and brand orientation with competitive advantage and organisational performance in the context of the UK retail industry. The results indicate that competitive advantage contributes to strategic effectiveness and mediates the relationship between learning and brand orientation and strategic effectiveness. No significant relation...

Introduction Over the last decade there has been a growing interest in the market orientation concept (Day, 1992; Grönroos, 1989; Webster, 1988, 1992) and its usefulness in increasing businesses’ economic performance (Jaworski and Kholi, 1993; Narver and Slater, 1990; Reukert 1992). In most studies market orientation is defined as either the adoption of a marketing concept (see Deng and Dart, 1...

This paper examines the nature of market orientation (MO) in entrepreneurial firms and proposes a conceptual model of market firm interface appropriate to entrepreneur led firms.

Historically, the measurement of market orientation has proved to be difficult, due to the low external validity of the concept. Existing scales exhibit acceptable properties in measuring market orientation in business organizations, but are less accurate in the context of higher education institutions. This paper compares the performance of three scales – the MARKOR scale, the MKTOR scale, and...

This paper examines and proposes a specific business process called 'technology scanning'; a tool that managers of market-oriented firms can use to achieve superior performance by facilitating innovation.