نتایج جستجو برای: market segmentation

تعداد نتایج: 244652  

2010
Gabriel Talmain

We consider a general equilibrium model a la Bhaskar (Review of Economic Studies 2002): there are complementarities across sectors, each of which comprise (many) heterogenous monopolistically competitive …rms. Bhaskar’s model is extended in two directions: production requires capital, and labour markets are segmented. Labour market segmentation models the di¢ culties of labour migrating across ...

Journal: :Manufacturing & Service Operations Management 2004
Evrim Didem Günes O. Zeynep Aksin

T paper studies service-delivery design in settings where firms engage in value-creation activities that have the objective of generating additional revenue from customer interactions. The paper provides a general modelling framework to analyze the ties between market segmentation decisions, incentives, and process performance in such service-delivery systems. The firm is modelled as a single-s...

2010
James Agarwal Naresh K. Malhotra Ruth N. Bolton

The spread of global culture is being facilitated by the proliferation of transnational corporations, the rise of global capitalism, widespread aspiration for material possessions, and the homogenization of global consumption. The extent of convergence of cultural values across nations has been debated by international marketing researchers. However, from a practical standpoint, transnational f...

2014
Martín Uribe Franck Portier

This paper represents the latest installment in a highly influential series of papers in which Paul Beaudry and Franck Portier shed light on the empirics and theory of demand shocks. The present paper makes two contributions. One is to show that a standard neoclassical model augmented to allow for labor market segmentation can produce comovement in output, consumption, investment, hours, and th...

2011
Brendan Dwyer Stephen L. Shapiro Joris Drayer

Fantasy sport consumer behavior research is a burgeoning area of inquiry as this growing segment of sport fans exhibits unconventional, yet robust media consumption habits. In addition, consumer motivation and market segmentation represent core principles within the study of marketing, yet the integration of these two essential concepts with regard to sport consumers is limited. The purpose of ...

2016
Sally Dibb

Market segmentation is well established in marketing theory and applied by organizations from all industry sectors. Despite wide-spread use, developing and implementing segmentation schemes is rarely problem free. Testing the quality and robustness of segments is one of the difficulties which marketers face. The literature describes segment quality criteria which are intended to help with this ...

2008
Omar Arias Melanie Khamis

Comparative Advantage, Segmentation and Informal Earnings: A Marginal Treatment Effects Approach This paper employs recently developed econometric models of marginal treatment effects to analyze the relevance of labor market comparative advantage and segmentation in the participation and earnings performance of workers in formal and informal jobs in Argentina. A novel household data set on info...

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