The emerging marketplace for online free services in which service providers earn revenue from using consumer data in direct and indirect ways has lead to significant privacy concerns. This begs understanding of the following question: can the marketplace sustain multiple service providers (SPs) that offer privacy-differentiated free services? This paper studies this problem of market segmentat...

The graying of America is one of the most significant demographic changes to the present and future of the United States (Moisey & Bichis, 1999). As more baby boomers enter their 50s and 60s, the mature travel market becomes a fast-growing market segment and starts to attract attention from many tourism researchers and professionals. The significant increases in size and wealth of the older pop...

This paper investigates the role of discount travel agencies such as Priceline and Hotwire in the market segmentation of the hotel and airline industries. These agencies conceal important characteristics of the offered services, such as hotel locations or flight schedules. We explicitly model this opaque feature and show that it enables service providers to price discriminate between those cust...