introduction: cost estimation is a important tool which assist the managers to plan and to control the economic functions of the organization. the present study aims to identify the cost of a cesarean surgery in one of the first class public hospitals in iran. methodology: reviewing all expenses of the hospital documents in the financial unit, the cost of a cesarean surgery was determined throu...

The purpose of this paper is to illustrate how marketing instructors can prepare students for the real world of dynamic, even hyper-kinetic, competition by teaching resource-advantage (R-A) theory of competition. Accordingly, this paper reviews the problem of marketing students’ lack of preparation for real-world, dynamic competition which is a result of the static-equilibrium focus of the theo...

Journal of Marketing Research Vol. XLI (May 2004), 166–183 *Harald J. van Heerde is Associate Professor of Marketing, Faculty of Economics and Business Administration, Tilburg University (e-mail: [email protected]). Carl F. Mela is Associate Professor of Marketing, Fuqua School of Business, Duke University (e-mail: [email protected]). Puneet Manchanda is Associate Professor of Marketing, Graduate Schoo...

neuroeconomics that has merged from the interaction of neuroscience, economics and psychology, is. promising new approach to understanding human behavior in economic analysis, especially as an selector (that is the fundamental issue is economics). this article illustrate the advantages of neuroeconomics and with focus on methodology of economics and ability of this branch of economic for theori...

a r t i c l e i n f o Keywords: Relationship marketing Marketing theory Business networks General theory of marketing Middle-range theory Business marketing is a complex, multilayered, and dynamic social phenomenon that has been examined using a variety of theories from disciplines as diverse as economics and psychology. This theoretical evolution has led to a fragmented knowledge base. This ar...

A main objective of Behavioral Decision Theory (BDT) research — demonstrating that economic theory often fails as a description of decision making as well as gaining insights into systematic influences on judgment and choice — has been largely accomplished. This influential research program, published in psychology, decision making, marketing, and other fields, has had unique characteristics th...

in spite of sonic pessimistic attitudes towards methodology of economics, it has succeeded as a central theme in numerous books, refereed journals, international conferences and symposiums whose volume is increasing at an unprecedented rate. the proliferation of methodological literature also is accompanied by a proliferation of issues that concern: the goals of economics, realism of economics,...