The Internet has provided a rare opportunity especially for small to medium sized enterprises. It moves organizations beyond the physical constraints of their traditional distribution channels and creates a world wide virtual community in which small and medium sized companies can compete with large enterprises. In this research, we focus on the use of the Internet as a virtual storefront where...

to maximize the long-term economic value of the firm. In this article, we a business enterprise (Li and Li, 1996). Theoretically, markets consider an alternative accounting-based objective function. We explore value a firm with reference to long-term economic profit, and some circumstances that might lead to the use of an accounting-based economic value and financial market value should be one ...

a r t i c l e i n f o As sellers increasingly turn to multi-channel retailing, the opportunity to implement different pricing policies has grown. With the advent of the internet, many traditionally bargained products such as automobiles, jewelry, watches, appliances and furniture are now being offered online at a fixed predetermined price. We explore the strategy of simultaneously offering two ...