BACKGROUND Communication in healthcare settings has recently received significant attention in the literature. However, there continues to be a large gap in current understanding of the effectiveness of different communication channels used in acute healthcare settings, particularly in the context of infection prevention and control (IPC). AIM To explore and evaluate the main communication ch...

This paper describes the rationale behind a study of hybrid retailers. These retailers employ both electronic and physical channels to support the downstream sales of goods and services to end users. It is hypothesized that hybrid retailers are able to exploit synergies between physical and electronic channels that enable them to better attract new customers and retain existing ones. Potential ...

With the continuous development of economic globalization, links between countries have become increasingly close. support Internet technology, cross-border e-commerce has risen rapidly and a new form international trade. At present, market scale is expanding; infrastructure improving; policy environment well; prospect broad. However, marketing mode single; phenomenon homogeneous services serio...

This paper examines the interplay between organizational innovation and competitive superiority in the context of channel management by adopting a capabilities view. The relevance for channel marketing and management scholars is that we developed an environment-strategy-value contingency model to address the focal phenomenon. Our empirical results clearly support the key argument that manageria...

The role of emotions is an important subject of study in marketing and consumer behavior. Electronic commerce, being one of the very effective channels of marketing, should pay attention to the issue of emotions. However, Information Systems research on electronic commerce has rarely investigated the effect of fulfilling customers’ emotional needs. This research opens a new area of enquiry: tha...

The world is shifting from analog to digital and marketing no exception. As technology development increasing, the use of marketing, social media search engine also increasing. Internet users are increasing rapidly has profited most because it mainly depends on internet. Consumer's buying behavior changing they more inclined towards rather than traditional marketing. purpose this project study ...

The digital age has not only simplified many everyday tasks for us, such as communication, work or information retrieval, but also provided opportunities business promotion. Due to the convenience, speed, and popularity of channels, their use in communicate with target audience grown into a separate type marketing - marketing. Currently, there are ways influence potential companies, most popula...