The aim of this paper is the evaluation overall performance of buyer-supplier relationships.In some situations the cost of inputs in a buyer-supplier chain are available, on the other hand, achieving a low cost position is necessary for most businesses. And, in a buyer-supplier chain wants to know how assign inputs with the least cost. This paper introduces cost efficiency with same and dierent...

a r t i c l e i n f o Due to the challenges associated with reaching consumers using traditional marketing approaches, firms increasingly rely on relational marketing tactics to increase customer patronage with the firm. Yet, consumers often actively avoid relational devices. Thus, firms have a heightened interest in factors that affect customer engagement in relationship marketing efforts. Thi...

Relationship marketing is a paradigm shift and it is associated with the return of direct marketing both in business-to-business and business-to-consumer markets (Seth & Parvatiyar 1995). This paradigm shift in marketing focuses on acquisition and retention in building and ensuring long-term relations with clients and therefor requires the integration of proper communication principles. A long-...

Learning about customers takes place through relevant dialogues with those customers, also known as customer relationship management (CRM). As relationships develop, information about the customer is gathered in the firm’s customer information systems (CIS): the content, processes, and assets associated with gathering and moving customer information throughout the firm. This research develops a...

The nature of how marketing research is conducted has changed dramatically over the past thirty years. This has been a function both of how the prevailing view of best practice in marketing has developed, and also of the state of technology available to researchers. While it is clear that the WWW will increasingly be used as a medium for conducting marketing research, the full implications of t...

The study was to assess the cost and returns in cattle marketing in central Adamawa State, Nigeria. Data for this study were collected from activities of cattle marketer for the year 2012. The data were collected using structured questionnaire. One hundred and twenty (120) Cattle marketers were administered with questionnaires. A total of Ninety questionnaires were used for analyzed. However, b...

There have been considerable changes in the system of doctoral education and training in the UK over the last decade. Despite the introduction of a range of ESRC initiatives, the UK marketing academy has been slow to actively debate this aspect of marketing education. This approach is different from that in the US where doctoral training practices in marketing have been widely debated by the AM...

The goal of this paper is to test whether changes in the marketing margin between the farm and the retail prices can result in an asymmetric relationship between the farm and the retail prices in the rice market of Taiwan. By separating the transaction cost variation into two regimes, this paper utilizes a two-regime TVECM with the error correction term serving as the threshold variable to crea...

MUSASHI is a set of commands which enables us to efficiently execute various types of data manipulations in a flexible manner, mainly aiming at data processing of huge amount of data required for data mining. Data format which MUSASHI can deal with is either an XML table written in XML or plain text file with table structure. In this paper we shall present a business application system of MUSAS...

This essay is about the E-marketing of virtual products based on Electronic Commerce. With the development of the network technology, the improvement of Electronic Commerce is necessary. The E-Commerce is become more and more popular with the wide usage of Internet in our daily life. The traditional marketing strategy is not enough. Hence, I think we should pay more attention on E-Marketing str...