Research into the marketing activities of the optical sector is extremely limited. The aim of this paper is redress this imbalance, and to examine and assess the role and relevance of marketing orientation to the independent optometrist. A national survey was undertaken using an adapted form of the MARKOR questionnaire, which sought to establish the level of marketing orientation of independent...

M. Ding et al. (eds.), Innovation and Marketing in the Pharmaceutical Industry, International Series in Quantitative Marketing 20, DOI 10.1007/978-1-4614-7801-0_24, © Springer Science+Business Media New York 2014 Abstract This chapter identifi es a strategy-tactics gap in most previous studies of pharmaceutical marketing, and addresses it by systematically analyzing the marketing strategies use...

1 Swiss Federal Institute of Technology (EPFL), Laboratory of Photonics and Interfaces, Station 6, CH-1015 Lausanne, Switzerland 2 Advanced Research Division, Materials Research Laboratory, Panasonic Corporation, 1006 Kadoma, Kadoma City, Osaka 571-8501, Japan. 3 Laboratory of Photomolecular Science, Institute of Chemical Sciences and Engineering, École Polytechnique Fédérale de Lausanne, CH-10...

Highly dispersed PTFE/Co3O4 flexible films as photocatalyst showing fast kinetic performance for the discoloration of azo-dyes under solar irradiation P. Raja a, M. Bensimon b, U. Klehm c, P. Albers c, D. Laub d, L. Kiwi-Minsker a, A. Renken a, J. Kiwi a,∗ a Institute of Chemical Sciences and Engineering, LGRC, Laboratory of Photonics and Interface, Station 6, 1015 Lausanne, Switzerland b EPFL,...

1Laboratory of Ultrafast Spectroscopy, ISIC and LACUS, EPFL, CH-1015 Lausanne, Switzerland 2Laboratory for Ultrafast Microscopy and Electron Scattering, IPHYS and LACUS, EPFL, CH-1015 Lausanne, Switzerland 3Unit of Nonlinear Physics and Mathematical Modeling, Department of Engineering, Università Campus Bio-Medico di Roma, Via Álvaro del Portillo 21, I-00128, Rome, Italy 4Center for Life Nano S...

Building on the well-established relationship marketing concepts, this research investigates the key determinants of relationship commitment in self-financed higher education. The findings indicate that relationship benefits, relationship termination costs, and shared values have positive influence on relationship commitment. Among these three determinants, the construct of relationship benefit...

Here, we describe the improved antiarthritic properties of a nitric oxide-releasing derivative of prednisolone that includes a sparing of the effects on bone. Glucocorticoids are widely used in the treatment of chronic inflammatory pathologies, but their use is often accompanied by side effects, including osteoporosis. Recently, a new steroid able to release low levels of nitric oxide showed po...

Company training programs provide insights for university classrooms, particularly those in schools and colleges of business. This research shows an increase in usage of technology based training among successful firms, but it is not growing as quickly as consumer use of self-service technologies because some firm goals require more personal training modes. The present findings regarding busine...