The internet marketing is a comprehensive process that requires the coordination and efficiency of all the marketing departments. The functionalities of the marketing departments include, but are not limited to, identification of consumers, production of ads pieces, and selection of ad strategies. Internet medium offers a great advantage in data collection. Abundant data allows us to measure th...

Standard strategic goals of a company are related to the achievement of predefined values in the area of sales or a market share. Their achievement is conditional upon obtaining a stable consumer preferences and some competitive advantage. Applying traditional marketing activities does not have a desired effect, companies have been forced to search new ways to achieve their goals. One of these ...

Given a set of clients and a set of existing facilities, the min-dist location selection query returns a location from a given set of potential locations for establishing a new facility so that the average distance between a client and her nearest facility is minimized. This type of queries has a wide range of applications in marketing, decision support systems, urban development simulations an...

Auctions for perishable goods such as internet ad inventory need to make real-time allocationand pricing decisions as the supply of the good arrives in an online manner, without knowing theentire supply in advance. These allocation and pricing decisions get complicated when buyershave some global constraints. In this work, we consider a multi-unit model where buyers haveglob...

Motivated by sponsored search auctions with hard budget constraints given by the advertisers, we study multi-unit auctions of a single item. An important example is a sponsored result slot for a keyword, with many units representing its inventory in a month, say. In this single-item multi-unit auction, each bidder has a private value for each unit, and a private budget which is the total amount...