BACKGROUND & OBJECTIVES Malaria healthcare policy change in Kenya aimed at improving the control of malaria but faced a number of challenges in implementation related to marketing of the drugs. This research investigated the effect of the change of the national malaria policy on drug sales and strategic marketing responses of antimalarial pharmaceutical companies in Kenya. STUDY DESIGN A desc...

BACKGROUND Communication and marketing are rapidly becoming recognized as core functions, or core competencies, in the field of public health. Although these disciplines have fostered considerable academic inquiry, a coherent sense of precisely how these disciplines can inform the practice of public health has been slower to emerge. DISCUSSION In this article we propose a framework--based on ...

Philanthropic and humanitarian organizations are increasingly turning to business models to achieve their social objectives. ‘‘Market-based approaches,’’ says the Acumen Fund, ‘‘have the potential to grow after charitable dollars run out, and they must be a part of the solution to the big problem of poverty.’’ Virginiabased Ashoka seeks to achieve social objectives by investing in individual en...

In this paper, I analyze documentary evidence from a pharmaceutical company's strategic marketing campaign to expand the sale of an antipsychotic medication beyond its conventional market. I focus on the role of the managerial function known as channel marketing, the task of which is to minimize friction, achieve coordination and add value in the distribution of the company's products. However,...

The aim of this study is twofold; firstly, to develop a comprehensive measure that quantitatively assesses an e-store’s web appeal, and secondly, to propose a framework that evaluates effectiveness of online marketing efforts in terms of overall appeal of e-tailing sites. The paper adopts a hybrid approach to website assessment which involves studying both information system elements and dimens...

The objectives of this qualitative study were to: a) identify common marketing themes and tactics used by the tobacco industry to entice African Americans (AA's) and youth to initiate and maintain smoking behavior, especially smoking mentholated brands of cigarettes, and b) determine AA youths' knowledge, attitudes, intentions, and beliefs about smoking and the tobacco industry. Together, these...

BACKGROUND This study describes the development of a social marketing campaign for increasing walking in a low income, high crime community as part of the Positive Action for Today's Health (PATH) trial. METHODS Focus groups were conducted with 52 African American adults (ages 18 to 65 yrs), from two underserved communities to develop themes for a social marketing campaign to promote walking....

Internet technology is a major enabler for collaboration in customer-oriented processes; in this case a corporate CRM infrastructure for tourist destinations. Besides this crucial technological driver, the need for an increased customer-orientation in marketing activities through the utilization of knowledge about customers forces a change in marketing communications. This adaptation is require...

Background. Information and communication Technology, allows institutions and organizations that doing their business activities and exchanges, with high speed and flexibility. In fact, electronic-commerce has created a massive revolution in Business style and global trading. Objectives. The goal of this study was identifying of Effective Factors on Development of the Electronic Marketing Capa...