abstract the main aim of the paper is to determine the marketing efficiency of poultry industry in karaj. in this research the marketing margin and the marketing efficiency of poultry market in different level of the market in karaj was calculated. the results showed that slaughter houses gain the main part of marketing margin and marking profit. the share of slaughter house was more that 50 pe...

One of the requisites for winning corporate competitions today is success in the “global marketing” for quickly offering high-quality, latest model products in response to customer needs. For manufacturers to advance “manufacturing” that precisely meets the customers’ preferences, it is vital that their affairs and management sections also share the global view and become a core of corporate ma...

Since the late 1980s, financial geographers have argued, against the tenets of mainstream neoclassical economics, that most political economies harbor a growing unevenness in the accessibility of capital, which is due to the increasing consolidation within the financial sector. However, financial geographers have been less strong in offering institutional answers to this state of affairs. To ad...

Today, the world faces a major problem called population growth, one of the consequences of which is food shortages. Therefore, organic farming is considered as one of the most effective approaches to responding to the challenges facing human beings in realizing sustainable development. The purpose of this research is to provide a comprehensive model of branding for sensory marketing based on a...

Business development and marketing are two important business functions. Business development is a concept that relates closely to strategy and is part of the business model. It is the function of growing a business through a range of activities from mergers and acquisitions, financial and performance management, and their associated revenue and profit streams. Business development includes mar...

In this article I examine whether turnout in the 2000 presidential election was influenced by closeness and candidate expenditures. Evidence that closeness affects turnout supports the theory that voters assign more weight to their votes in close elections. Evidence that expenditures increase turnout provides support for the argument that greater mobilization efforts increase turnout in close e...

Vol. XLIV (May 2007), 297–308 297 © 2007, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Jaideep Sengupta is Professor of Marketing (e-mail: [email protected]), and Rongrong Zhou is Assistant Professor of Marketing (e-mail: [email protected]), School of Business and Management, Hong Kong University of Science and Technology. The authors contributed equally to this re...

The main purpose of this study is to explore the effects of innovation types including product, process, marketing and organizational innovation on different aspects of firm performance such as innovative, production, marketing and financial performance in Pakistani manufacturing companies. Data were collected through survey questionnaires from 150 respondents mainly from production, R&D and ma...

Vol. XLI (May 2004), 215–225 215 *Gerald J. Gorn is Professor of Marketing and Senior Wei-Lun Fellow (e-mail: [email protected]), and Jaideep Sengupta is Associate Professor of Marketing (e-mail: [email protected]), School of Business and Management, Hong Kong University of Science and Technology. Amitava Chattopadhyay is L’Oreal Chaired Professor of Marketing Innovation and Creativity, INSEAD (e-mai...