Globally, unmet need for family planning remains high, branded or franchised clinics, pharmacies or drug sellers or and in developed and developing countries alike, women and men face challenges accessing both accurate information about contraception and contraceptive supplies. Contraceptive social marketing programs offer creative, effective and successful strategies to provide reproductive he...

the strategic planning of marketing and the application of marketing strategies for achieving sustainable competitive advantages are of the factors that help the survival of producers of agricultural organic products. although, there are evidences of the growth of organic farming in iran but, there are no useful information and proposals for making marketing strategies in organic production hol...

Strategic planning, product design and marketing decisions often require a thorough understandinq of consumers' preferences and choice behaviors. This paper describes the use of the Analytic Hierarchy Process (AHP) for eliciting preferences by questionnaire. Using AHP, consumers can comfortably provide quantitative measures of numerous, diverse and intangible influences on their choices. The pr...

Action Research is an applied scholarly paradigm resulting in action for continuous improvement in our teaching and learning techniques offering faculty immediate classroom payback and providing documentation of meeting our educational responsibilities as required by AACSB standards. This article reviews the iterative action research process of planning, acting, observing, reflecting and revisi...

META tags can be used as information snippets to provide navigation cues for trip planning on search engines. It is argued that, from a marketing perspective, they are useful means by which destination organizations convey persuasive messages to travelers. This study examines the extent to which “description” META tags are used on websites owned by destination marketing organizations in the Nor...

This paper reports on a real-world application addressing the coordination between cross functionality of marketing and production. We focus on the critical issues of this interface, namely: capacity planning and long-range to medium range sales forecasting, production shortterm scheduling and short-range sales forecasting. We present a case study concerning the development of a decision suppor...