date is as one of the important items of the agricultural production in iran as iran's share of global production was 14.1% in 2012 and rank of production increased to second in the world too. in recent years, price uncertainty in date market has increased due to changes in government policies on date prices pattern, from a guaranteed buying pattern to negotiated price pattern. according to the...

In 2011, the US Supreme Court decided Sorrell v. IMS Health, Inc., a case that addressed the mining of large aggregated databases and the sale of prescriber data for marketing prescription drugs. The court struck down a Vermont law that required data mining companies to obtain permission from individual providers before selling prescription records that included identifiable physician prescript...

AIM To systematically review, using a qualitative, narrative synthesis approach, papers examining alcohol industry efforts to influence alcohol marketing policy, and compare with those used by the tobacco industry. METHODS Literature searches were conducted between April and July 2011, and updated in March 2013. Papers were included if they: made reference to alcohol industry efforts to influ...

The segmentation of clients in a specific market is very useful to identify different groups of them that let develop specific marketing policies to better suit the demand and to get a higher market share. This item is specially relevant when a new product or service is launched, in order to focus strategies on most relevant clients, reducing costing and increasing the impact of marketing actio...

This study investigates differences in the policies being pursued by innovative and non-innovative firms. It focuses on a broad group of strategies--in marketing, finance, production, management and human resources and asks whether there are key areas in which the strategies being followed by innovative and non-innovative firms differ. It also ask how the activities of firms in each of these ar...

conceived in the book Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations that the world’s economic development has enlarged the competition among places. Whether a place talent shows itself and succeeds in the competition or not, the key is to market the place’s advantages through various strategic and effective methods [2]. “The place seller” (such as...

AIMS We assessed the impact of the 2010 revisions to Brazil's self-regulatory alcohol marketing code using expert and adolescent raters. METHODS Five popular TV beer ads were selected. Ads were rated based on the 2010 Brazilian self-regulatory marketing code. The expert group (N = 31) represented health-related professions; the adolescent group (N = 110) were public high school students. RE...