The goal of the current study is to determine the optimal level of advertising beyond which advertising expenditure will not be justified by revenues. To achieve the goal first different types of media were rated by experts as to the degree of their importance. Then data ware collected by interviewing the managers and reviewing different media resources. The collected data were then analyze...

To meet changing demands in the business process, multiple services have to be combined. Service Oriented Architecture offers Service Composition mechanisms, using which various services can be combined or composed according to user requirements. The services are combined in static and dynamic manner. The dynamic service composition approaches are moving towards goal driven technique which has ...

this study investigated the amount of incidental vocabulary learning through comprehension-focused reading of short stories and explicit instruction to this goal.  forty male high school students were selected randomly, and divided into two groups of twenty.  one group of these students was given five 400-word-level short stories to read with the purpose of comprehension, and the students in th...

the present study surveys the effect of bank-specific, industry-specific and macroeconomic conditions on bank performance to examine the structure-conduct-performance (scp) hypothesis in iranian banking industry. to achieve this goal, we drew upon the panel data technique to analyze the data of eleven public and private iranian banks during 2001-2006. firstly, productivity was calculated by usi...