Development in pervasive and mobile cyberspace which provide a structure for service in different domain such as engineering, education and entertainment at Anywhere/anytime as Growth in wireless network, advance in software system. To continuously access information and conduct online transaction. These services provide users to freely move between geographical areas. For example, failure of t...

A critical problem in providing Internet access to Mobile Ad Hoc Networks (MANETs) is how the mobile hosts can locate Internet-based servers efficiently in a dynamic, unstructured network. This paper studies adaptive strategies that combine both proactive advertising by the servers and on-demand discovery by the mobile hosts. The adaptive strategies determine the relative rate of proactive adve...

This article gives an overview about two new implementations of technologies for locating moving mobile devices, one in form of a case study, implemented in a real usage scenario and evaluated in a field trial for mobile advertising (Blue-tooth and WAP Push Based Location-Aware Mobile Advertising System[1]), the other as a test setup to measure possible advantages and disadvantage of location s...

News is increasingly being accessed on smartphones and tablets, establishing mobile news reading as one of the most popular activities on mobile devices. News reading is also a very individual activity with marked differences in the way people read and access the news, however, news apps have limited personalization. In this paper, we approach news personalization as a two-dimensional problem. ...

This paper examines an individual’s entrepreneurial adoption decisions to use mobile banking for both business and social reasons. A conceptual model based on social cognitive theory is developed to explain an individual’s propensity to adopt mobile banking. The theoretical framework examines how advertising, experience, perceived risk, learning inclination, and entrepreneurial proclivity influ...

This paper is based on research conducted in cooperation with 12Snap, the leading European mobile marketing company, which has implemented large-scale mobile advertising campaigns with companies such as McDonald’s, Nestlé, Microsoft, Coca Cola, Adidas and Sony. To set the overall stage, we first discuss the advantages and disadvantages of the mobile phone in comparison to other marketing media....

A growing amount of tasks are expected to be delegated to software agents by human users. Such agents carry personal data of the user and act on his behalf. Especially if mobile software agents leave the users’ host, the users are left with an uncomfortable lack of knowledge about and control over “what’s going on”. We believe that an important remedy to this, each of comfort and trust, lies in...

The increase in the demand for applications dealing with moving objects can be seen in recent years. Leaders in the mobile phone industry expect more than 1 billion mobile devices by 2004. Furthermore, mobile phones and/or wireless PDAs are expected to evolve into wireless terminals that are GPS enabled. In addition to wireless computing devices, tracking of other moving objects such as boats, ...