Even though the population of Puerto Rico includes a large percent of residents with some knowledge of the English language (bilinguals), the vast majority communicates using Spanish, which is their native language. Not surprisingly, the majority of advertisements in Puerto Rican media use the Spanish language. The common sense assumption that Spanish advertising is significantly superior to En...

OBJECTIVE To examine the content and trends of safety-related consumer information in magazine vehicle advertisements, as a case study within the worldwide marketing of vehicles. METHODS Content analysis of popular current affairs magazines in New Zealand for the 5-year period 2001-2005 was undertaken (n = 514 advertisements), supplemented with vehicle data from official websites. RESULTS S...

OBJECTIVES To determine advertising pressure in three Spanish gynecology journals, to describe the characteristics of the drugs advertised and to analyze compliance with current regulatory standards in drug advertisements. METHODS We identified the number of advertisements, the characteristics of the drugs advertised, the minimum information required by legislation and the advertising message...

Pixel advertisement represents the presentation of small advertisements on a banner. With the Web becoming more important for marketing purposes, pixel advertisement is an interesting development. In this paper, we present a comparison of three heuristic algorithms for generating allocation patterns for pixel advertisements. The algorithms used are the orthogonal algorithm, the left justified a...

Objectification theory (Fredrickson and Roberts, Psychology of Women Quarterly, 21, 173–206, 1997) contends that experiences of sexual objectification socialize women to engage in self-objectification. The present study used an experimental design to examine the effects of media images on self-objectification. A total of 90 Australian undergraduate women aged 18 to 35 were randomly allocated to...

Publishers wish to sandbox third-party advertisements to protect themselves from malicious advertisements. One promising approach, used by ADsafe, Dojo Secure, and Jacaranda, sandboxes advertisements by statically verifying that their JavaScript conforms to a safe subset of the language. These systems blacklist known dangerous properties that would let advertisements escape the sandbox. Unfortu...

In an online experiment, we measure users' interactions with search engines, both in standard configurations and in modified versions with clearer labels identifying search engine advertisements. In particular, for a random subset of users, we change " Sponsored links " or " Ads " labels to instead read " Paid Advertisements. " Relative to users receiving the " Sponsored link " or " Ad " labels...

Original paper: John C. Dencker, Sophie Bacq, Marc Gruber, and Melvin Haas, Reconceptualizing necessity entrepreneurship: A contextualized framework of entrepreneurial processes under the condition...

Until now, antirealists have offered sketches of a theory of truth, at best. In this paper, we present an antirealist theory of truth in some formal detail. We show that the theory is able to deal satisfactorily with the problems that are standardly taken to beset antirealism. According to antirealists, there is an intimate connection between truth and human cognitive capacities which holds by ...

Advertising forms an essential component of the business field, where competition fight is significant marker. Advertisements can give a psychological hint to consumers so that they purchase product by using image ideology association. More than any other sign or symbol system, language employs strong effect on and their behaviors. The paper aims apply Leech’s foregrounding theory English adver...