Motivated by the fast growing practice of web analytics, we study whether strategic customers are willing to click. Clicking reveals advance demand information which the firm can use to reduce demand-supply mismatch cost thereby increasing product availability to customers. Using newsvendor models that incorporate customers who anticipate that their clicks are tracked, we demonstrate how the ma...

. In order to improve the quality of service co-production, both academics and managers have pointed out the pivotal role of Front line Employees (FLEs) in improving the service experience. However, few studies have simultaneously examined the quality perceptions of each group. Do FLEs perceive service quality in the same way as their customers? If this is the case, service quality itself will ...

While recent research has demonstrated the impact of online product ratings and reviews on product sales, we still have a limited understanding of the individual’s decision to contribute these opinions. In this research, we empirically model the individual’s decision to provide a product rating and investigate factors that influence this decision. Specifically, we consider how previously posted...

The customer relationship management (CRM) is a business methodology used to build long term profitable customers by analyzing customer needs and behaviors. The customer behavior is analyzed by choosing important attributes in the customer database. The customers are then segmented into groups according to their attribute values. The rules are generated using rule induction algorithms to descri...

The position of financial organization would be increasingly decisive in the next decade in view of the frightening competition. With the increasing number of businesses and growing competitions today, each organization wants to be the customer’s first choice and try to satisfy them for getting loyalty for their future endurance in the market.  However, it is open to ask whether the organizatio...