the present study examined the effects of using english in products advertisements published in magazines in iran on their persian-speaking target audiences. 180 respondents, classified based on their gender and education, participated in this study. respondents’ perceptions of the product/brand image and attitudes towards the advertisements, their purchasing intention, and degrees of their com...

Introduction Bibliometric indicators became a common tool for evaluating universities (Geuna & Martin, 2003). Furthermore, individual academics and researchers are also evaluated, promoted, and tenured based on their productivity, particularly the one visible in international databases such as the Web of Science (WoS). This methodology is widely accepted even in non-English speaking countries (...

examining the universities postgraduate landscape architecture table in iran, indicates the increasing growth in the establishment of this major course in most universities nationwide, since almost 10 years from the beginning of the first academic course of this major in the shahid beheshti university (sbu). as a result, every year the number of graduated entering the market is increasing in th...

are called upon to undertake a great deal of work which is outside their terms of contract and which often takes them away for appreciable periods of time. The universities recognize this, for the work which is done in this way often helps to bring credit to the university and the contacts which are made bring distinguished visitors and may also attract junior staff and research workers of high...

ESL students who write in English may present written material in a rhetorical and organizational mode that reflects the pattern which is valued in their native culture and rhetoric. Considering the violation of English code of writing in the writings of Iranian students, we will notice one common characteristic: They are reluctant (or ignorant of) to write a unified paragraph. Their writing co...