Group buying websites typically need a pre-determined minimum number of buyers for a deal before that deal is on. With the proliferation of these websites, it becomes very crucial for marketers to understand how they can capture online group sales early. Consumers at group buying websites are usually not aware of the deals prior visiting the websites. Therefore purchases made at group buying we...

Social commerce is a new generation of e-commerce. Compared to traditional commerce, social commerce, treating social media and social network as a carrier, promotes online trading and information exchange related to commercial activities. Information sharing in social commerce affects buying behavior of consumers in all aspects. Therefore, research on information sharing in social commerce has...

This paper is a part of an ongoing research effort to investigate the current issues and development of online college textbook market, as the Internet has provided more options for college students across the nation in terms of buying and selling their textbooks in recent years. The primary data for this study are collected through a comprehensive website evaluation and testing, and a question...

In this paper we use a semi-supervised learning model to predict whether a person thinks buying a specific product online is appropriate. As input, information is used about the channels one deems appropriate to find product information or to find suppliers. Both online and offline channel preferences are found to be valuable to predict e-commerce adoption. The practical consequence of the work...

With the advent of technology and increased use of Internet, we have seen the growth of online shopping increasing throughout the years. This phenomenon has given rise to impulse purchasing behaviour online which is an area that has not been thoroughly studied by marketing researchers. This paper provides insights into consumers’ buying behaviours, both planned and impulse and in both tradition...