This paper explores efforts to reach the online customer in online entertainment. It does so on the basis of an interpretive case study conducted at the Swedish computer game developer Daydream Software, where the the specific objects of study were the customer reach efforts involved in the release of the game developer ́s new on-line game Clusterball. The Clusterball case illustrates a radical ...

With rapid growth of notebooks and mobile devices, the wireless local area network (WLAN) is expected to carry more vast varieties of traffic. While traffic such as file transferring, voice and video are carefully studied, online interactive game traffic has not yet received much attention with respect to its growing share in today’s Internet traffic. Some papers had analyzed and proposed traff...

In this paper, I focus on clarifying and expanding the analytic concept of “community” to account for the interaction between groups of networked people, prone to interacting in dynamic and multidimensional digital paradigms. I seek to discuss the questions: 1) How do community managers at a video game development studio in Los Angeles structure and shape their large-scale, global online commun...

Online game involves a very large number of users who are interconnected and interact with each other via the Internet. We studied the characteristics of exchanging virtual goods with real money through processes called “real money trading (RMT)”. Œis exchange might inƒuence online game user behaviors and cause damage to the reputation of game companies. We examined ingame transactions to revea...

Most extant research focused on the attractiveness of online games, but paid scant attention to the sources of customer dissatisfaction with online games. Thus, this study investigates the sources of customer dissatisfaction (dissatisfiers) with online games. From an online survey, this study identified five factors as the sources of customer dissatisfaction: (1) the deceptive behavior of other...

A convex repeated game is a two players game that is performed in a sequence of consecutive rounds. On round t of the repeated game, the first player chooses a vector wt from a convex set A. Next, the second player responds with a convex function gt : A → R. Finally, the first player suffers an instantaneous loss gt(wt). We study the game from the viewpoint of the first player. In offline conve...

An online Ramsey game (G, H) is a game between Builder and Painter, alternating in turns. In each round Builder draws an edge and Painter colors it either red or blue. Builder wins if after some round there is a monochromatic copy of the graph H, otherwise Painter is the winner. The rule for Builder is that after each his move the resulting graph must belong to the class of graphs G. In this ab...

The industry of online game in Taiwan is rising and flourishing. Nevertheless, according to a forecast by IDE the rate of growing is decreasing. In this situation, how to design an online game with competitiveness is quite important. What consumers like is very important for the developer to know. This paper presents a questionnaire for the developers. Base on the depth interview, this research...