In many IT studies, the system’s perceived usefulness and ease of use have emerged as important factors influencing the usage of information technologies. A similar amount of work has been directed to investigating their determinants, such as organizational factors, environmental factors, demographic factors, etc., but very often overlooked are the unique traits of users or user groups. The cur...

This study extends the technology acceptance model to identify factors that influence technology acceptance among pre-service teachers in Ghana. Data from 380 usable questionnaires were tested against the research model. Utilising the extended technology acceptance model (TAM) as a research framework, the study found that: pre-service teachers’ pedagogical beliefs, perceived ease of use, percei...

in this paper, factors that effect on ict adoption by smes in tehran (iran) are investigated. to do so, after reviewing the literature, we identified the factors affecting ict adoption by smes in tehran and, based on this review, we proposed our hypotheses. factors include internal factors, external factors and ict specifications that influence on it adoption by smes. all hypotheses are confi...

This study aims to examine the relationship between perceived usefulness, perceived ease of use, perceived enjoyment, attitude and subscribers’ intention towards using 3G mobile services. Cross sectional data were collected through a survey and analysed by means of factor analysis, correlation and regression analysis. Out of 150 questionnaires only 100 were usable. Findings show that Perceived ...

This study presents an extended technology acceptance model that integrates innovation diffusion theory to investigate what determine user mobile commerce acceptance. This paper models the factors relationships such as perceived usefulness, perceived ease of use, personal innovativeness, subjective norms, behavioral control and intention to adopt mobile commerce. The proposed model was empirica...

As profit margins gradually decline, and market competition becomes increasingly intensive, 3G telecom operatorsmust provide variousmobile value-added services, aswell as traditional voice services, to attract new subscribers and retain old ones. However, for many 3G mobile value-added services, whether ARPU (average revenue per user) can be effectively enhanced depends on the consumer behavior...

The primary objective of this study was to investigate the determinants of learning flow and achievement in corporate online training. Self-efficacy, intrinsic value, and test anxiety were selected as learners’ motivational factors, while perceived usefulness and ease of use were also selected as learning environmental factors. Learning flow was considered as a mediator of predictors and achiev...

This study investigates the application of technology acceptance model (TAM) on digital payment using social media platforms with extended inclusion perceived ease use, security, usefulness, and trust in enhancing consumer behavioral intention. work has surveyed 250 films platform. Data collection used a questionnaire designed five-point Likert scale. The was created Google Form, distribution p...