نتایج جستجو برای: perceived quality of brand and interactivity

تعداد نتایج: 24089693  

Journal: :Sustainability 2022

This paper explores whether consumers’ perceptions of environmental, social and governance initiatives can impact on attitude, how three brand-related constructs—brand credibility, brand image perceived quality—mediate this relationship. An online survey was conducted with 458 South Korean consumers, the data were investigated through a partial least squares structural equation modeling (PLS-SE...

Journal: :Kinerja: Jurnal Ekonomi dan Manajemen 2022

Pandemi Covid-19 sudah berlangsung sejak awal 2020 dan hingga kini belum bisa ditangani dengan sepenuhnya (Kompas.com, 2020). Tidak dipungkiri dimasa pandemi ragam alternatif penawaran aplikasi pembelajaran online, kian laku dikalangan kaum intelek yang mengharuskan penguasaan teknologi secara seimbang (Alifarose Syahda Zahra, Melihat fenomena terjadi, banyak penyedia jasa jaringan telekomunika...

Journal: :International Journal of Academic Research in Business and Social Sciences 2019

2010
Sebastian Egger Raimund Schatz Stefan Scherer

This paper analyzes the relationship between transmission delay, conversational interactivity and perceived quality of bidirectional speech. Our work is grounded on the results of subjective speech quality tests conducted in our lab and recent studies in this field. The test experiments do not only quantify the impact of network delay on speech quality as perceived by untrained subjects. They a...

2010
Qipeng Gong Peter Kabal

In Voice-over-IP, buffer delay and packet loss are two main factors effecting perceived conversational quality. A quality-based algorithm aims to seek an optimum balancing of delay versus loss. To improve perceived quality further, steps should be taken to mitigate the effect of losses due to network (missing packets) and buffer underflow (late packets) without increasing buffer delays. In this...

Journal: :Media Bisnis 2021

The purpose of this study was to determine the effect Perceived Quality, Brand Awareness, Image on Loyalty at Bank Muamalat in DKI Jakarta. research method used is through a survey. data were analyzed quantitatively and causal design. sampling use Non-Probability Sampling with purposive technique. All sample obtained by distributing questionnaires totaled 113 respondents will be processed using...

2007
Costas Zafiropoulos Vasiliki Vrana Despoina Karystinaiou

The uniqueness of the web lies in its interactivity. Interactivity refers to the reciprocity provided by a site during the process of using it and it has been positioned conceptually as a process, a function and a perception. Implemented appropriately may affect the success or failure of commercial websites. Perceived interactivity should be based on consumers’ actual interactions with the stim...

Journal: :مدیریت بازرگانی 0
سعید صحت استادیار دانشکده مدیریت و حسابداری دانشگاه علامه طباطبایی، تهران، ایران حمیده باجمالوی رستمی دانشجوی کارشناسی ارشد مدیریت بازرگانی، دانشگاه علامه طباطبایی، تهران، ایران محبوبه کشکولی دانشجوی کارشناسی ارشد مدیریت بازرگانی، دانشگاه علامه طباطبایی، تهران، ایران

brand equity has been recognized as a key indicator for determining health of brand and it’s continuous scrutiny is an important stage in impressive brand management. one of aspects in evaluating brand equity is customer based brand equity that is customer mental evaluation for brand. perceived quality, brand loyalty and awareness with association of brand constitutes its main dimensions. this ...

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