INTRODUCTION Few studies have explored sources of e-cigarette awareness and peoples' e-cigarette information needs, interests or behaviors. This study contributes to both domains of e-cigarette research. METHODS Results are based on a 2014 e-cigarette focused survey of 519 current smokers from a nationally representative research panel. RESULTS Smokers most frequently reported seeing e-ciga...

This paper proposes an innovative approach to improve the classification performance of Persian texts. The proposed method uses a thesaurus as a helpful knowledge to obtain more representative word-frequencies in the corpus. Two types of word relationships are considered in our used thesaurus. This is the first attempt to use a Persian thesaurus in the field of Persian information retrieval. Ex...

In this article, we have introduced the first parallel corpus of Persian with more than 10 other European languages. This article describes primary steps toward preparing a Basic Language Resources Kit (BLARK) for Persian. Up to now, we have proposed morphosyntactic specification of Persian based on EAGLE/MULTEXT guidelines and specific resources of MULTEXT-East. The article introduces Persian ...

One of the most important prerequisites for building a more visual social science is demonstrating that visual data provide answers to research questions, which are not addressed satisfactorily by the use of more conventional, non-visual, methods. In this article the author argues that a systematic analysis of the images in print advertisements not only accounts for patterns in contemporary Ame...

Background E-cigarettes are the latest in a line of potentially reduced exposure products that have garnered interest among smokers. Methods In this paper, we use experimental auctions to estimate smokers' demand for e-cigarettes and to assess the impact of advertisements on willingness to pay. These are actual auctions, with winners and losers, which means hypothetical biases often seen in s...

INTRODUCTION This study examined the impact of antismoking activities targeting the general population and an advertising campaign targeting smoking during pregnancy on the prevalence of smoking during pregnancy in New South Wales (NSW), Australia. METHODS Monthly prevalence of smoking during pregnancy was calculated using linked health records for all pregnancies resulting in a birth (800 61...

provided with poster presentation. Behavioral and Social Sciences Communication and Journalism Jason Voiovich (28) Faculty Adviser/Collaborator: Joseph Giordano Public Relations Implications of the Olean Campaign: An Ideographic Analysis of Proctor and Gamble's Olean Advertisements How do you convince the American public to eat something proven to cause unpleasant and potentially dangerous side...

In this paper, the specific trait of Persian signatures is applied to signature verification. Efficient features, which can discriminate among Persian signatures, are investigated in this approach. Persian signatures, in comparison with other languages signatures, have more curvature and end in a specific style. An experiment has been designed to determine the function indicating the most robus...

The plot structure in television advertisements can enhance consumers’ brand attitudes and foster increasing consumer and industry recognition. A corpus analysis of contemporary television advertisements shows that advertisements using the repetition-break plot structure are a small percentage of television advertisements but a large percentage of Clio and Effie award–winning advertisements. Th...