A growing body of literature points to the role of vested interests as a barrier to the implementation of effective public health policies. Corporate political activity by the alcohol industry is commonly used to influence policy and regulation. It is important for policy makers to be able to critique alcohol industry claims opposed to improved alcohol marketing regulation. The Australian Natio...

INTRODUCTION Much of the most vital activism of the post-1989 environmental movement in Hungary addresses the development of consumer culture and the expansion of transnational corporations in East-Central Europe. In actions against McDonald's conquest of the urban landscape and the ubiquitous presence of advertisements for transnational corporations, activists contrast cherished notions of dec...

INTRODUCTION The study focuses on the programmatic bases of Slovenian political parties since independence. It presents an analysis of party programs and their preferences regarding doctors and other health workers, as well as the contents most commonly related to them. At the same time, the study also highlights the intensity of the presence of doctors on the policy agenda through time. METH...

This study investigates the effect of participative political institutions (PPIs) that emerged in many central European cities from the late 13th century. The empirical analysis of the paper is based on newly compiled long-run data for the existence of different types of PPIs in 104 cities in the Holy Roman Empire. The effect of both an overall index of participativeness of political institutio...

With the rise of the internet and mobile telephony, many agree that Mobile-Business is the logical next step in the Electronic-Business revolution. Investigation of mobile electronic marketing is essential to ensure both consumers and organisations gain true value from the adoption and consumption of M-Business into their personal and working lives. Marketing to date has primarily focused on un...

* This paper investigates recent changes in British cultural policy and their implications for artsmarketing. It first points out the decisive role of the policy in shaping the environment of the nonprofit arts and argues that arts marketing developed as an organisational strategy within the context of marketisation policy since the 1980s. This is followed by an analysis of the current cultural...

In this article I examine whether turnout in the 2000 presidential election was influenced by closeness and candidate expenditures. Evidence that closeness affects turnout supports the theory that voters assign more weight to their votes in close elections. Evidence that expenditures increase turnout provides support for the argument that greater mobilization efforts increase turnout in close e...

As the efficacy and science of psychopharmaceuticals has become increasingly uncertain, marketing of these drugs to both physicians and consumers continues to a central part of a multi-billion dollar per year industry in the United States. We explore how such drug marketing portrays idealized scientific relationships between psychopharmaceuticals and depression; how multiple stakeholders, inclu...

The issue of applying marketing on the pharmaceutical market has the features of subject-based approach, with the intention to appreciate the specific nature of the products, as well as the special characteristics of the complexly formed demand. The relevance of the issue is related to the above-average performance of the pharmaceutical industry, its role in the generation of humanity's demogra...