This study uses a large field experiment linked to actual behavior evaluate the effects of an information campaign with and without celebrity endorsement on use single-use plastics. We find that demand for single plastics, particularly plastic straws spoons, is very responsive when — only it coupled our endorsement. The effect sizeable. Subjects in treatment around 29% fewer spoons shop at end ...

A global crisis generated by human-made climate change has added urgency to the need fully understand human pro-environmental behaviors (PEBs) that may help slow down crisis. Factors influencing personal and public PEBs or not be same. Only a few studies have empirically investigated determinants of simultaneously, but they contain major limitations with mixed results. This study develops conce...

Abstract This study proposes an environmental identity economics theory that can improve our understanding of pro-environmental behaviour. We test the potential by analysing farmers’ decisions to invest in renewable energy production using a hybrid choice model. Our findings illustrate farmers with strong require less financial incentive invest. Furthermore, lower compensation is found be suffi...

General health conditions as well as quality of life must urgently be improved in developing countries. This improvement could be achieved, at least in part, by the practice of citizenship. Education exerts a special role in citizenship development. In this regard, teachers in school are of great importance, since they influence and inspire the students beyond the formal curricula. The purpose ...

Concerns for environmental issues are important drivers of sustainable and pro-environmental behaviors, and can be differentiated between those with a self-enhancing (egoistic) vs. self-transcendent (biospheric) psychological foundation. Yet to date, the dominant approach for promoting pro-environmental behavior has focused on highlighting the benefits to others or nature, rather than appealing...

Researchers have discovered inconsistent relationships between prosocial motives and citizenship behaviors. We draw on impression management theory to propose that impression management motives strengthen the association between prosocial motives and affiliative citizenship by encouraging employees to express citizenship in ways that both "do good" and "look good." We report 2 studies that exam...