This paper uses the social identity theory and the theory of planned behavior to explore factors affecting consumer purchase intentions. Additionally, considering the theory of the extended self, this paper tries to (1) evaluate whether consumers’ perception of a firm’s corporate social responsibility (CSR) commitment has a critical effect on their purchase decisions and (2) test that perceptio...

We propose an analytical model of multi-store shoppers buying items from their shopping lists; specifically, “common items” that are available at competing stores. Multi-store shoppers buy some common items at the first store they visit, others are deferred to a competing store. These buying decisions depend on the prices observed at the first store and uncertainty about savings if purchases ar...

How do consumers decide how many units to buy? This is a key issue for researchers, retailers, and manufacturers. While past research has focused on purchase incidence and brand choice, this research focuses on the psychological process behind the purchase quantity decision and shows how marketers can exert influence. We propose that a simple anchoring and adjustment judgment model describes ho...

This research aims is to find out the effect of communication and marketing 5.0 strategies on purchase decisions in Tokopedia marketplace. study uses quantitative with a total 88 respondents predetermined criteria. Data analysis was performed using multiple linear regression processed SPSS. Based results conducted, it shows that strategy has no Marketing an influence Purchase Decisions.

This study aims to know and clarify the influence of halal products brand image on purchasing decisions with purchase intentions as mediating variables. Respondent – 98 employees (purposive sampling). Data collection is conducted through interviews questionnaires. The data in analysis uses path (software SmartPls 3.0). results showed that:
 (1) Halal Products have a significant positive ef...

Previous research has established that experiential purchases tend to yield greater enduring satisfaction than material purchases. The present work suggests that this difference in satisfaction is paralleled by a tendency for material and experiential purchases to differ in the types of regrets they elicit. In 5 studies, we find that people's material purchase decisions are more likely to gener...

This research focuses on how the factors influencing the characteristics and the words-of-mouth effect influences the consumer’s purchase decision. Especially, it was researched how the word-of-mouth influences the characteristics of social commerce and purchase decision. As a result, decision-making support system and social influence seemed to have variables and influences on word-of-mouth ef...

A substantial body of research evidence has now accumulated in the reference price literature. One stream of research has identified the antecedents of reference price and has assessed their effects through experimentation. Others have calibrated a variety of reference price models on panel data and reported the effects on brand choice and other purchase decisions. In this article, the authors ...

When a …rm introduces a product with new features, some consumers may …nd it di¢ cult to assess their valuations for these new attributes. Their purchase decisions made under such uncertainty may lead to post-purchase regret. It has been experimentally shown that consumers anticipate their potential post-purchase regret in the future and make their current choices to mitigate or minimize it. Th...

In online direct selling, a customer will not experience the product when making the purchase decision. Concerns about product quality and the return policy may prevent the customer from buying the product. In this paper, we develop several theoretical models to examine the impact of online distributor's return policy, product quality and pricing strategy on the customer's purchase and the retu...