Despite the importance of trust in electronic commerce, there is insufficient theory and evidence concerning the determinants of consumer trust about an Internet vendor’s trustworthiness, and the influence of consumer trust on the consumer’s purchasing intention. The purpose of this study is to: i) develop a theoretical framework identifying the antecedents of a consumer’s trust and purchase in...

The article deals with consumer behaviour when purchasing green products. It develops theoretical knowledge in the field of antecedents to purchase intention a focus on currently neglected chemicals (detergents, cleaning agents and cosmetic products). Based previous studies, for are identified significance their influence is subsequently verified by empirical research. Confirmatory analysis bas...

This research aims to study celebrity endorsement in the context of social media when done by sports celebrities and its influence on purchase intention. Four dimensions have been studied: word mouth, brand image, trust, attitude. By relating these variables, we seek answer following questions: Will consumers be influenced a that they admire buy product/service from support? brand’s components ...

This study was conducted to investigate the impact of exposure sponsored events, involvement with and sponsor-event congruence on attitudes toward sponsor purchase intention. The paper first reviews existing literature then develops related hypotheses achieve its objectives. combined both qualitative quantitative research methods. It by surveying 293 participants followers Vietnamese Rap 2020—a...