This study aims to find out how companies provide product knowledge consumers and much influence the delivery of has on emergence purchase intention in consumers. research uses mixed methods with a sequential design, starting from quantitative by using questionnaire qualitatively interviews. The population this were all farmers Caturharjo Village, Pandak District, Bantul Regency, Yogyakarta Spe...

Electronic commerce has grown rapidly in recent years. However, surveys of online customers continue to indicate that many remain unsatisfied with their online purchase experiences. Clearly, more research is needed to better understand what affects customers’ evaluations of their online experiences. Through a large dataset gathered from two online websites, this study investigates the importanc...

This study investigates the time-varying effects of celebrity endorsements on consumer purchase attitudes toward promoted products using a novel dynamic hierarchical multi-attribute attitude forecast model. The induced direct and indirect effects via constructs of product attributes and net product value are then incorporated into the proposed conceptual model, which is formulated with a discre...

This paper examines the Dirichlet model describing consumer behaviour. The model estimates brand performance measures in the case of repeat purchases over a set of brands. The Dirichlet model relies on some assumptions such as stationarity and the fact that the market is unsegmented. Its formulation derives from a combination of the Negative Binomial and the Dirichlet distributions. Various est...

C product reviews have proliferated online, driven by the notion that consumers’ decision to purchase or not purchase a product is based on the positive or negative information about that product they obtain from fellow consumers. Using research on information processing as a foundation, we suggest that in the context of an online community, reviewer disclosure of identity-descriptive informati...

Knutson et al. performed functional MRI on individuals while the subjects were deciding whether or not to purchase various items. Their results, reported in this issue of Neuron, support the theory that the decision to purchase involves the integration of emotional signals related to the anticipation of both obtaining the desired product and suffering the financial loss of paying for it.

Shopping momentum occurs when an initial purchase provides a psychological impulse whose momentum drives the purchase of a second, unrelated product. The most promising theoretical mechanism for shopping momentum comes from Gollwitzer’s (1990) theory of implementation and deliberation mindsets. Under this theory, shopping momentum occurs because the initial purchase moves one from a deliberativ...

This study is attempted to combine the decomposition theory of planned behavior with the theories of relationship quality and product involvement to establish a complete model for the explanation of factors influencing online investment and post-purchase behavior. The SEM causal model was used to verify the capability of the model to explain the online investment and post-purchase behavior of c...

The increase in the variety of websites, ranging from information-intensive portal, through social media, to shopping website, has afforded consumers unprecedented opportunity to make informed purchase decisions. Anecdotal evidence indicates that consumers do spend considerable amount of effort visiting various online outlets, such as the social media websites, prior to committing to a purchase...

The purpose of this study is to measure the impact of product perceive quality on purchase intention with level of satisfaction, for meeting this purpose the data was collected by individually through 122 questionnaires by adopting the convenience techniques. Using statistical software hypothesis shows that these variables have positive significant relationship. Practical contribution shows tha...