Sales promotion is used by various organizations to encourage buying response among their customers. Although it an effective tool in marketing, few studies have been conducted on sales using customer emotions as a mediating factor. To fill these gap, the study pursued formation of model that explains how links customers' and responses Ghana. The was validated conducting survey with conveni...

nowadays, managing the relations between customers is a fundamental necessity in activities leading to the promotion in the chain of an organization. in fact, customers satisfaction and quality of services are considered as the vital issues in most industries and services. after-sales services will also become more important in near future in iran and the survival of domestic automobile industr...

Objective: Regulation of sale of tobacco has given sufficient attention in India and little information exists about the impact of bans near schools. Our study aim was to check the levels of tobacco promotion, advertising and sales in school neighborhoods’ of Central Delhi. Methods: Using multistage random sampling 15 schools were selected in Central Delhi. Areas 100 meters around each were map...

Drug companies aggressively market their products to increase sales and economic rewards. Different countries have different regulatory regimes for controlling promotion. In the United States control rests directly with the Food and Drug Administration whereas Canada relies on a mixture of voluntary self-regulation and an autonomous agency. Each method has significant weaknesses. We examine the...

Sri Lanka Journal of Management is published by the Department Marketing at University Kelaniya. It publishes research articles, case studies and concept papers related to main domain marketing management. In addition, authors are invited submit works business strategy, entrepreneurship, Economics & Sustainability, international business, Service Logistic as extra scopes SLJM.

The purpose of this paper is to quantify the net unit and net profit impact of promotions for a retailer and to understand the key correlates of this impact. Using data on all promotions offered in 2003 by CVS, a leading U.S. drug retailer, the authors (a) quantify the gross promotional lift; (b) decompose this into switching, stockpiling, and incremental lift for the retailer; (c) estimate the...