a r t i c l e i n f o This research investigates the determinants of the performance of small and medium sized manufacturers on business-to-business electronic marketplaces (B2B EMs). Based on the resource-based view, the framework proposed suggests that a manufacturing firm's performance on a B2B EM is determined by EM enabling capabilities, namely the online marketing capability, flexible man...

MS.GLOW beauty products is a business engaged in the or skincare section, marketing using digital and personal selling to make consumer purchasing decisions. And purpose of this research is: (1) find out whether influences decisions; (2) how (3) has simultaneous effect on In study, quantitative correlation method was used analyze numbers. The population study all consumers who buy at Cut Rafa A...

This study aims to analyze whether Humaira Shop has applied the principles of Islamic business etchis in online buying and selling transactions how apply ethics at Shop. uses a descriptive qualitative method with data collection techniques form interviews documentation. The primary this research are owners consumers who buy Muslim clothing products results stated that had fully implemented sell...

Most large firms operating in consumer markets own and market more than one brand (i.e., they have a brand portfolio). Although firms make corporate-level strategic decisions regarding their brand portfolio, little is known about whether and how a firm’s brand portfolio strategy is linked to its business performance. Using data from the American Customer Satisfaction Index and other secondary s...

An electronic commerce (EC) web site is not only an information system but also a channel of marketing and selling. An evaluation model that takes both the technical factors of developing the web system and the marketing factors of attracting consumers to use it into consideration is therefore very crucial. As far, most of the studies related to EC web sites focused on developing technical prin...

The economic theories of New Institutional Economics (NIE), auctions, and welfare economics are used to analyze the potential for E-Commerce as an institution within the agricultural sector. We discuss the theory of the firm within the NIE paradigm and focus on the potential for E-Commerce to reduce transaction costs, search costs, and the costs associated with buying and selling livestock unde...

Retailing in the West African context is a dominant practice within distribution channel of overall business system, nowadays. This research aims to redefine construct retailing context. The approach based on some observations and documentary analysis. results show that marketing perspectives, always opposed wholesaling it can be well-defined as art selling goods services small quantities direc...

This article explores whether and to what extent individuals are willing to voluntarily pay a premium for products that provide public environmental benefits. In particular, we critically review and analyze the status and impacts of U.S. green power marketing to date. Green power marketing—the business of selling electricity products distinguished by their environmental attributes—seeks to deve...

In recent years, the food and beverage industry in the US has viewed children and adolescents as a major market force. As a result, children and adolescents are now the target of intense and specialized food marketing and advertising efforts. Food marketers are interested in youth as consumers because of their spending power, their purchasing influence, and as future adult consumers. Multiple t...