نتایج جستجو برای: social commerce
تعداد نتایج: 631951 فیلتر نتایج به سال:
the purpose of this research was analyzing attitude of rural cooperatives managers in khouzestan province toward electronic commerce, iran. the research method was correlative descriptive. the population of this study included rural cooperatives managers in khuzestan province. the total number of members was 101 people. due to the limited population, census method was used. questionnaire reliab...
This paper identifies factors affecting the assimilation of electronic commerce in Ghana and the solutions that Ghanaian firms have developed. Drawing from the elements of two electronic commerce readiness frameworks, the study analyzes the readiness of Ghana to support the conduct of electronic commerce at the firm-level. The study covers the government, technology, market and culture readines...
Increasing numbers of people are spending time focused on “the third screen” of a mobile device. Through ubiquitous connectivity, personalization, and affordability, such mobile devices have become much more than just entertainment handsets.In par‐ ticular, e‐commerce has harnessed the power of wireless computing to expand to mobile commerce (m‐commerce), thus providing consumers with commercia...
As social media attract increasing attention from executives and find varied applications in different industries and fields of practice, research on the subject has been investigating the antecedents, moderators, mediators and outcomes of social media adoption, as well as impacts on the organizational and individual level. However, relatively little attention has been paid to the discussion of...
“Second-order digital inequality" describes that certain individuals profit less from digital opportunities not only due to limited access but also due to limited abilities to use information and communication technologies (ICT). This study extends research on second-order digital inequality to the realm of e-commerce. We introduce a novel conceptualization of effective, potentially beneficial,...
Social Commerce sites are in vogue enough to be recognized as a new trend in online shopping arena. Social Commerce can be defined as the electronic commerce triggered by social media. It has been growing very rapidly with enormous discount rate, quality services and precise information. This research analyzes effects of posted numeric information on daily sales volumes. Hetrosckedasticity aris...
In the online environment, the absence of social presence may prevent consumers from purchasing online, while it can enhance their trust, loyalty and enjoyment toward the e-retailer. Thus, today many online retailers try to create social presence by adopting media-rich technologies. In this paper, the authors assess to what degree social media cues are currently adopted by thriving web-vendors ...
E-commerce is growing rapidly in Brazil, led by informationintensive and transaction-intensive sectors such as finance, manufacturing, and retail/wholesale. However, Brazil’s highly uneven income distribution is a major barrier for B2C diffusion. Government policies have emphasized promotional or enabling initiatives such as e-procurement, tax filings, and providing Internet access to social in...
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